![]() Netflix last raised its prices in October 2015, again by $1 for standard plan users. Netflix has also recently introduced offline streaming for subscribers that lets them download content to watch without cell service or wifi connection. The streaming giant plans to spend $7 billion on its original content in 2018, chief content officer Ted Sarandos told Variety in August. The service is producing more and more original content, extending beyond its initial few core shows and expanding into anime series, horror movies, comedy specials and documentaries. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation. “Netflix plans and pricing may occasionally be adjusted as we add more TV shows and movies, introduce new product features, and find other ways to improve the Netflix experience. The price flux is due to new features and content, Netflix says. ![]() The site’s basic plan (at $7.99) won’t change. The premium plan - four screens at the same time - will rise from $11.99 to $13.99. Netflix’s most popular subscription, the standard plan - which allows two screens to watch simultaneously - is increasing by $1 to $10.99 a month. Luckily the increase won’t cost you an arm and a leg, regardless of your subscription plan. The price rollouts happen over several months, so not seeing a price increase this month unfortunately doesn’t mean you’re an erroneous exception. The first round of notification emails were sent out October 19, meaning some users will see the price increase go down this Saturday, November 18. The streaming company said in October that it’s notifying users via email of the price change 30 days before it’ll take effect in their next billing cycle. The Premium plan increases 3 from 19.99 to 22.99. Many Netflix users are about to see their subscription costs go up, and they’ll start to kick in before the end of 2017. The Basic plan, which was recently phased out for new users, goes up 2 per month from 9.99 to 11.99. The company’s stock surged 6.5 percent to $354.79 in Tuesday’s early afternoon trading.You might want to revaluate just how badly you crave next season’s Stranger Things. Investors reacted enthusiastically to Tuesday’s news, signaling their belief that the price increase won’t significantly slow Netflix’s subscriber growth. Netflix price hikesPriceOct 2023Oct 2017Premium (4K, 4 screens)22.9913.99Standard (HD, 2 screens)15.4910.99Basic (No HD, 1 screen)11.997.99Standard with ads (HD, 2 screens)6. The Los Gatos, Calif., company had accumulated nearly $12 billion in debt before borrowing another $2 billion in an October bond offering.Ĭoncerns about the stiffening competition and Netflix’s ability to sustain its current leadership in video streaming have caused the company’s stock price to plummet from peak of $423.21 reached last June. To offset the negative cash flow, Netflix has been borrowing heavily to pay for programming. The company burned through about $3 billion last year and is expecting to do so again this year. That has intensified financial pressure on Netflix, which hasn’t been bringing in enough money to pay for all its programming and other business expenses. With Apple also widely expected to join the video-streaming fray, the competition for programming is enabling top directors, writers and actors to charge more for their talents. Disney is gearing up to launch a streaming channel this year. AT&T’s WarnerMedia unit plans a broader streaming service this year centered on HBO. Hulu sells an ad-free service for $12 per month. “We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” the company said in a statement.Ĭonsumers also have an increasing array of other streaming options.Īmazon offers a streaming service as part of its Prime shipping program for $13 per month, or $120 for an annual membership. The company is now betting it can gradually raise its prices, bolstered by a string of acclaimed hits during that past five years that have included “House of Cards,” ”Orange Is The New Black,” ”Stranger Things,” ”The Crown” and, most recently, the film “Bird Box.” Netflix lost 600,000 subscribers - about 2 percent of its total customers at the time - after that switch. For instance, Netflix faced a huge backlash in 2011 when it unbundled video streaming from its older DVD-by-mail service, resulting in a 60 percent price increase for subscribers who wanted to keep both plans. Higher prices could alienate subscribers and possibly even trigger a wave of cancelations. Netflix had nearly 79 million subscribers outside the U.S.
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